George the Moose is a distinctly Canadian representative promoting fitness.

• George the Moose has a reason for existence; he is dedicated to promoting the building of physical and mental health in children, youth and adults.

• Getting children excited about being fit in their early years will encourage them to have the fitness habit for life.

• When children are excited about a concept as appealing as George, their friends and parents would get involved.

• George the Moose is positive and comments made about him are good natured and amusing.

• George the Moose has a sense of purpose and is committed to excellence.

• George is easy to identify with and captures the public's imagination.

• George has excited the media. There have been many articles published in the newspapers and interviews on TV and radio.

"George the Moose has received no federal backing from a government that is well aware of the growing obesity problem"

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